WeChat Workshop: Content Creation and Strategies

WeChat is your first step into the Chinese market - do you have a product or a service that could be exported? Learn all about WeChat in this workshop!

Workshop Outline
  • Introduction to WeChat
  • WeChat Account Structure
  • WeChat Content Creation
  • WeChat Strategies
Conducted by Riki Zou, Social Media Specialist, Tinkle

Riki was born and raised in Nanjing, China. Before she moved to Singapore, the 3-year working experience in Intercontinental Hotel Nanjing as the President Manager Secretary and Royal DSM (China) Nanjing Office as a Technical Analysis Specialist has paved a solid path for her future professional career.

Riki is an extrovert, open-minded person, she pursued her further education in Singapore and has acquired Master degree in marketing in James Cook University. After quickly adapting the local culture, she thrived in a local lifestyle newspaper company and has became a marketing & social media strategist. With the comprehensive knowledge of Chinese Social Media and integrated communications, she has introduced Weibo & WeChat to local brands for the huge potential market in Singapore and China. She customized integrated marketing solutions with the understanding of different clients’ expectation from a Chinese native speaker’s perspective, which are suitable to run on Chinese Social Media platforms, always pursued the best result out of the investment.

By using the connections with media agencies and social media influencers, she has worked for global and local clients in the region on both English and Chinese social media platforms, such as Canon, Resort World Sentosa, Expedia, Chope, Lazada, Zalora, Putien, EU Holidays, etc.

Venue Partner: JustCo

Welcome to JustCo – Singapore’s largest co­working space provider with 4 locations in Singapore. At JustCo we endeavour to foster a creative environment with a myriad of brilliant individuals and organisations vibing off each other to produce stunning work. We are excited to have fresh new individuals or organisations join our ever-growing community whether you’re looking for a hotdesk to set up at or have your own private office.

Attendees will enjoy a special promotion for your hotdesk signup!

  • Venue Address was changed to "5 Shenton Way, Level 10". Orig#281825 2017-09-27 18:57:59
More updates
Thu Sep 28, 2017
3:00 PM - 4:00 PM SGT
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5 Shenton Way, Level 10, UIC Building, JustCo
Early Bird SOLD OUT $15.00
Standard SOLD OUT $20.00
Venue Address
5 Shenton Way, Level 10 Singapore
5min from Tanjong Pagar MRT, opposite OUE Downtown
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